Papier
Service
Fundraising
Industry
Consumer Durables
(Overview)
In the last ten years, Papier, the D2C stationery company, has enjoyed rapid growth. As the brand set its sights on the US market - valued at $140bn with a compound annual growth rate of 3.7% - it briefed R. Agency to raise the profile of CEO & Founder Taymoor, communicating his vision for the company at the time of fundraise, announce the Series C to UK and US audiences to prime the market ahead of expansion and raise Taymoor’s profile in the US to positively influence recruitment, partnerships and investors.
(Project Details)
R. Agency created a multi-faceted strategy and plan to position Taymoor as a category visionary at the helm of a successful and fast-growing business. Beginning with a robust thought leadership workshop and strategy, R. Agency crafted a series of talk tracks with Taymoor, which were placed with top-tier media as standalone profiles and thought leadership, alongside corporate news flow. In each phase - from pre-raise, to fundraising announcement, to expansion - Taymoor's key messages remained consistent, but the narrative evolved with insights gained from ongoing discovery sessions.
In the last ten years, Papier, the D2C stationary company, has enjoyed rapid growth. As the brand set its sights on the US market - valued at $140bn with a compound annual growth rate of 3.7% - it briefed R. Agency to raise the profile of CEO & Founder Taymoor, communicating his vision for the company at the time of fundraise, announce the Series C to UK and US audiences to prime the market ahead of expansion and raise Taymoor’s profile in the US to positively influence recruitment, partnerships and investors.
Results
Over nine months, R. Agency landed top-tier media globally with a focus on the UK and US. The thought leadership talk tracks were incorporated into Taymoor’s social media content. Hero pieces included The Times, Forbes, TechCrunch, and a live TV interview with Sky News Ian King Live. The US market now accounts for over 30% of Papier's revenue, and is expected to increase to 40%.
