what3words is a London-based startup that has divided the world into three metre squares. The technology which provides a precise location, is a solution to inaccurate addressing in developing and developed countries. The tech also has uses in delivery.
When IKEA owned Ingka Investments made a strategic investment of nearly £12m to aid overseas expansion, R. Agency developed a strategy to raise the profile of the company and its founders, as well as talk delivery usages to attract new partners. Coverage including a double page spread in The Times followed.
More than 40 companies around the world now use what3words for delivery.