Tulipshare – the ethical activist investing platform – launched late 2021 amongst the wake of Robin Hood. Uniquely, the platform uses shareholder leverage to push for ethical change.

In a crowded market, it was crucial to create a launch campaign with cut through. R. Agency did just that, creating a David and Goliath story as the brand went up against Apple – fighting for consumer rights in allowing independent and third party technicians to repair Apple products. 

Following coverage in Fast Company, Forbes, City AM and a full page in The Times, Apple took a meeting with Tulipshare to discuss the issue.