Forest Lungs doesn’t just make you smell good, it makes you feel good too. Replicating the restorative compounds emitted by trees in nature called phytoncides, the fragrance is designed to reduce stress and anxiety, mimicking a walk in nature.
To launch the first of a kind fragrance, R. Agency on boarded tastemakers from the worlds of lifestyle, beauty, news and features, wellness, style and tech, with a series of events and ‘fresh from the lab’ samples to create talkability.
Tastemaker advocacy, from viral influencer social posts to substantial coverage in Vanity Fair, GQ and ES Magazine followed. Two days after going on sale, Forest Lungs sold what was expected to be three month’s worth of stock.