Mid 2022, Linktree, the link-in-bio tool, secured $110m funding, led by Index Ventures and Coatue. In line with this raise, valuation rose to $1.3bn, awarding the business unicorn status. The raise fuelled geographic expansion from the Australian brand across the US, UK and Europe.
R. Agency devised a local market strategy to reinforce Linktree’s position as category creator, leader and innovator using the raise announcement and valuation as further proof of the business’ credibility. A multi faceted earned-media strategy announced and championed the brand’s fundraise, brought to life the impact on the local market and saw CEO and Co-Founder, Alex Zaccaria profiled in top tier UK and international media.
The funding announcement, kick started ongoing local market comms from the brand laying the foundations for a pipeline of innovation and brand news in the coming months.
More than 25m+ people use Linktree, including Jamie Oliver, Harry Styles, Dwanye ‘The Rock’ Johnson and Chelsea Football Club.