Farnborough International Airshow is the global event for aerospace and defence. Joby, a leader in electric vertical take-off and landing vehicles (eVTOL), wanted to own the conversation around the future of air travel at the event. 

R. Agency created a strategy to position founder JoeBen Bevirt as a category visionary hosting an intimate dinner on his behalf, introducing him to UK and international policy makers, tastemakers and media. At the event and the show, JoeBen was able to tease the launch of Joby in the UK.

Following the dinner, R. Agency secured broadcast coverage for JoeBen across Bloomberg and the BBC – his first UK media appearance – plus UK national Daily Express. On the first day of the show, Joby’s stock price increased 7.4%.