Hinge is a dating app for those who want to get off dating apps – designed to be deleted. Meeting the love of your life wasn’t that simple in lockdown, so the moment ‘outdoor dining’ was sanctioned, there was an opportunity for Hinge to be at the heart of cultural conversations.
Hinge research that revealed 85% of Brits were craving a post lockdown, IRL date. R. Agency created the ‘Second Date Stipend’, gifting hundreds of singles £50 each towards their next date, fostering more meaningful connections.
Talkability hit a high with Hinge trending across social media platforms, coverage in every national newspaper and thousands of applications for the bursary. Voice Prompts, which were announced as part of the story, remain Hinge’s most successful UK launch to date.