During lockdown, coffee machine sales increased by 412%. This fuelled a dark side, with 29,000 aluminium coffee pods being sent to landfill every minute. With category leaders and stalwarts, Nespresso, too busy pushing misleading sustainability claims, Grind took action and launched the UK’s first certified Home Compostable Coffee Pod.
With Brits confused about how to compost, R. Agency took a creative approach, educating the nation on sustainable living, creating the world’s first Composting Livestream and enlisting gardening sweetheart, Daisy Payne, to teach the masses.
Following a successful launch with more than 260 pieces of coverage, Grind replaced all of its coffee pods with the Home Compostable alternative.