French-born 4.5.6 Skin is the world’s first skincare company to research, manufacture and sell customised skincare products for melanin-rich skin.
R. Agency was onboarded and tasked with launching the range into both the UK and US markets, driving awareness, understanding and trial with melanin-rich customers.
R. Agency developed a multifaceted press office strategy, including reviews and trials with melanin-rich tastemakers and journalists, product placement and founder profiling.
Reviews landed in top tier media including Vogue, Refinery29, Dazed, Stylist and Glamour. 4.5.6 Skin was named Best Newcomer for the Vogue Beauty Awards and CEO Noelly Michoux was a main stage speaker at the Financial Times’ Business of Luxury Summit.