CONTENT AMPLIFICATION

Calm, the world’s no.1 wellness app, provides users with tools for better sleep, lower stress and reduced anxiety. In an increasingly crowded category, ‘must listen’ content is key to winning the subscription battle. 

With Bridgerton fever at its height, and The Duke stealing the show and headlines, we onboarded Regé-Jean Page to lend his soothing tones to sleep story ‘The Prince and the Naturalist’. 

By rooting the brand in culture and allowing fans to ‘fall asleep with Regé-Jean’ we were able to secure blanket coverage in key titles including  Stylist, Glamour, Mashable and Mail Online and make a positive contribution to brand metrics and downloads.